Today I’ve been thinking about the branding of the bin and how this will affect the way people think and interact with it. To go along with the bin I’ve decided that it would be good to include some sort of information explaining the concept and possibly how it was made and the effort that’s gone into it. This would hopefully help to emphasise in the users mind the wasted resources going into the food which they are throwing away.
Some sort of leaflet/booklet or printed packaging could be included. The branding and over all look of these would be extremely important, influencing how the user sees and interacts with the product.
I’ve also been considering how important it is that the bin is sealed and thrown out after use. I like the idea and the critical point that it makes when the whole product needs to binned after use. But would a well crafted and beautiful object be enough to encourage people to waste less food on its own? Still making the same point – equating the effort of producing the food with producing the bin – but without such an overtly critical tone.
Do I want my end result to be so overtly critical/an impractical object?



















